NANCY'S FANCY

Created for Nancy Silverton, a James Beard award-winning chef, the team at Nancy's Fancy Gelato and Sorbetto approached us to update their branding to have a more artisanal feel. The final branding was inspired by Italian packaging, a unique color expresses each flavor to ease the ability to quickly find your favorite flavor. The unusual label shape allows for the product to shine through, and the website showcases the ingredients that make each flavor special. Italy also inspires the trade show booth, this time looking at Italian farmhouses and featuring the flavor scoops through an old paneled window.

Awards and Recognition
Winner / Packaging  / Creative Quarterly #51  
Bronze Award / Horizon Interactive Awards / Juried international competition

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