L.A. CREAMERY

In this rebranding campaign, L.A. Creamery update their product line with unique flavor profiles inspired by the diverse neighborhoods of Los Angeles. Each flavor features photography from the specific neighborhood, depicted in black and white to create a photojournalistic feeling. Highlight colors were assigned to all flavors to ease the ability to quickly grab your favorite flavor. As a hidden surprise, custom barcodes were created that are also inspired by the neighborhood of the flavor.